Dizayini ya Minsheng Lesuke Kupakidwa ndi Hangzhou Minsheng Healthcare Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2026
Minsheng Lesuke Kupakidwa
ndi Hangzhou Minsheng Healthcare Co., Ltd
Kasitomala: Hangzhou Minsheng Healthcare Co., Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #177214Kapangidwe
Za Minsheng Lesuke Kupakidwa
Minsheng Lesuke ndi mapangidwe a kupakidwa kwa mankhwala othandiza kusiya kusuta fodya. Mapangidwewa amagwiritsa ntchito chizindikiro cha nkhope yosekerera yosintha pang'onopang'ono komanso mitundu ya utoto yolimbikitsa pofuna kupereka chilimbikitso m'malo mwa machenjezo. Paketi yoyambira ya lalanje imasonyeza chiyambi cha nthawi yosiya kusuta, pomwe paketi yobiriwira yopitiliza imayimira kukula ndi kulinganiza. Timagawo ta mankhwala a tsiku ndi tsiku timalekanitsidwa ndi mizere yolondola yong'ambika yopangidwa ndi makina otentha, kotero gawo limodzi limatsegulidwa tsiku lililonse ndipo kupita patsogolo kumaonekabe. Thupi lake limapangidwa ndi filimu yophatikizika yopangidwa ndi mapepala omwe angathe kubwezerezedwanso, yomalizidwa ndi pepala losanyezimira komanso filimu yofewa pokhudza.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Minsheng Lesuke Kupakidwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Minsheng Lesuke Kupakidwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Minsheng Lesuke Kupakidwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- Miyezo ndi Kuphimba
- product dimensions, 82 mm x 25 mm x 125 mm
- Zizindikiro
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
- Teknoloji Yopangira
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- Vuto la Dizayini
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- Kafukufuku
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- Chilimbikitso
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- Nthawi ya Polojekiti
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- Mdondomeko ya Ntchito
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
