Cafe Guardiao Kupakidwa kwa Khofi by Tipz is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2026
Cafe Guardiao Kupakidwa kwa Khofi
by Tipz
Client: Cooabriel
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #181277The Design
About Cafe Guardiao Kupakidwa kwa Khofi
Cafe Guardiao ndi mapangidwe a kupakidwa kwa khofi wokazinga ndi wopera wapamwamba wopangidwa ndi mgwirizano wa alimi wa ku Brazil. Chizindikiro chake chowonekera chakhazikika pa chithunzi cha mngelo wamkulu, chojambulidwa mu kalembedwe ka zojambula zosema, ndipo mapiko oteteza ndiwo chizindikiro chachikulu cha zithunzi. Zilembo zolimba zimapanga dongosolo lomveka bwino la kuwoneka pa malo ogulitsira. Chikwangwani cha lebulo chimasonyeza mulingo wa kukazinga, komwe kunachokera ku mgwirizano wa alimi, ndi kuti muli conilon weniweni pa 100 peresenti. Kusindikiza kwa flexographic pa kraft ndi zinthu zophimbidwa ndi matte kumapatsa phukusili maonekedwe a matte ndi pamwamba pogwirika bwino.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Cafe Guardiao Kupakidwa kwa Khofi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Cafe Guardiao Kupakidwa kwa Khofi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Cafe Guardiao Kupakidwa kwa Khofi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- Dimensions & Packaging
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- Tags
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- Production Technology
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- Design Challenge
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- Research
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- Inspiration
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- Project Duration
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- Operation Flow
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
- Team Members
- Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro
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