Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu by Yao Wu

Siliva Mapaketi · 2026

Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu

by Yao Wu

Mphoto ya Siliva ya A' Design Award 2026 in Mapaketi
CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Estimated Number of Design Views: 16,320
Verification code 8C2312295C · Verify this award

View at A' Design Award Press Release

Colors

About Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu

Mountain River and Sage ndi kapangidwe ka mphatso ya baijiu, chakumwa choledzeretsa chachi China chopangidwa mwa kusanjidwa. Chophimba chakunja chapangidwa ndi pepala la luso loyera losanyezimira lokhala ndi mapangidwe osindikizidwa ndi chitsulo cha bronze mwachikhalidwe chosalira zambiri. Mkati mwake, muli bokosi la mtundu wa codex lopangidwa ndi matabwa opangidwa mwaluso okutidwa ndi khungwa la oak, lomwe limatseguka ngati buku. Chivundikiro chamkati chimatambasuka kukhala chithunzi chachikulu cha Phiri la Tai ndi Mtsinje wa Yellow, chosindikizidwa pa pepala lokhala ndi mawonekedwe achilengedwe, chozungulira mabotolo atatu ndi satifiketi. Kapangidweka kamatengera chikhalidwe cha malo a Chigawo cha Shandong. Njira yosalira zambiri komanso yamakono yalowa m'malo mwa mapangidwe akale omwe amapezeka kwambiri pa zovala za zakumwa zoledzeretsa.

About the Mphoto ya Siliva ya A' Design Award

Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mountain River and Sage Kapangidwe ka Mphatso ya Baijiu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Press Kit

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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