Cistanche Desertico Kupakidwa kwa Zakumwa by Lei Wen

Cistanche Desertico Kupakidwa kwa Zakumwa by Lei Wen is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2026

Cistanche Desertico Kupakidwa kwa Zakumwa

by Lei Wen

Client: Tocreate Brand

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cistanche Desertico Kupakidwa kwa Zakumwa

Cistanche Desertico ndi mapangidwe a kapakidwe ka chakumwa chochokera ku zomera chopangidwa ndi peptide ya cistanche deserticola. Kapakidweko ndi bokosi laling'ono lomwe limakwana mosavuta m'chikwama. Kapangidwe kake ndi kopepuka komanso ka magawo, kotero chakumwa chomwe chili mkati chikhoza kuchotsedwa pambuyo pa njira imodzi yotsegulira. Bokosili lapangidwa ndi makatoni oyera okhala ndi chizindikiro chosindikizidwa ndi golide, chomwe chimathandizira maonekedwe osalira zambiri komanso aulemu. Mapangidwewa amasiyana ndi maonekedwe olemera a kapakidwe ka mankhwala achikhalidwe olimbitsa thupi ndipo amayankha zizolowezi za tsiku ndi tsiku za achinyamata ogwira ntchito m'maofesi.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Cistanche Desertico Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Cistanche Desertico Kupakidwa kwa Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Cistanche Desertico Kupakidwa kwa Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Production Technology: White cardboard box with gold foil stamping.
Design Challenge: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration: The project will be launched in 2025 and enter the production and sales phase.
Operation Flow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents: donge ejiao
Team Members: LEO