Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi by Burak Sahin - Istanbul French Fries is a highly esteemed winner of the very prestigious 2026 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2026
Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi
by Burak Sahin - Istanbul French Fries
Client: Istanbul French Fries
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #183067The Design
About Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi
Book Text: Blend 1601 imakondwerera khofi lomera pa mthunzi kudzera mu nkhokwe zapadera zomwe zimasintha maonekedwe a mafakitale kukhala kutentha kwa luso la manja, koyang'ana pa chizindikiro cha nsonga za mtengo. Pogwiritsa ntchito zinthu za kraft zomwe sizionongeka komanso kachitidwe kachikuda kowala, kapangidwe kameneka kamapanga kulumikizana kwamalingaliro pakati pa luso la barista ndi zachilengedwe za nkhalango. Zotsatira zake ndi chizindikiro chogwira ndi cholimbikitsidwa ndi nkhani chomwe chimawonetsa komwe zachilengedwe zimachokera komanso khalidwe lapadera la kaphatikizidwe kalikonse.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Blend 1601 Primary Function: Kapangidwe ka Nkhokwe ya Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blend 1601 is a premium packaging identity system that prioritizes storytelling over technical overload. Rather than overwhelming users with data, it communicates the essence of coffee through color, texture, and visual simplicity. The collection includes: Two signature 500g blends (Classic & Efso)
Four 250g single-origin variants. Each product features a distinct color palette inspired by its flavor profile. For instance, the Efso Blend uses a bold teal tone to reflect its smooth opening and intense finish, creating a synesthetic link between taste and color. The packaging is built on eco-friendly kraft pouches, merging sustainability with a refined artisanal aesthetic. This balance positions the product between handcrafted authenticity and premium contemporary design. - Dimensions & Packaging
- The system ensures consistency across formats.
500g pouch: 135 × 260 mm, label 100 × 153 mm.
250g pouch: 110 × 200 mm, label 90 × 120 mm.
All labels have 4 mm corner radius.
Material: eco-friendly multi-layer kraft with high-barrier lining.
Printing: high-resolution on textured, sustainable stock.
The system supports scalability, efficiency, and a cohesive brand identity. - Tags
- coffee packaging, specialty coffee, shade-grown, sustainable design, kraft packaging, brand identity, minimalist packaging, artisan coffee, eco-friendly packaging, label design
- Production Technology
- Production reinforces the tactile warmth of the "Shade-Grown" concept. Labels feature balanced proportions and softened 4 mm corners for an organic feel. Printed with high-resolution offset on textured paper, they combine clarity with tactility. Hand-applied onto eco-friendly kraft pouches, slight imperfections are preserved, reflecting artisanal authenticity and the balance between natural process and precision.
- Design Challenge
- The challenge was translating a technical concept into an emotional visual language while balancing premium perception with warmth. This required precise control of typography, color, and illustration to avoid both oversimplification and technical overload. Another key task was creating a scalable identity system that differentiates blends while maintaining consistency. The result is a unified system that communicates complexity with clarity.
- Research
- This project explores emotional responses to specialty coffee packaging and the role of visual language in perceived quality. Research revealed a gap between technical packaging and the demand for warmth and storytelling. "Shade-Grown" emerged as a key narrative. The resulting strategy shifts from data-heavy communication to sensory storytelling, combining organic visuals and tactile materials to balance premium positioning with human connection.
- Inspiration
- Inspired by the "Shade-Grown" cultivation method, this design translates an ecological philosophy into a visual language. Coffee beans that mature slowly beneath the protective canopy of forest trees embody patience, balance, and harmony with nature. This relationship is expressed through a minimalist tree-shadow motif, symbolizing protection and natural rhythm. The raw kraft surface reflects the soil and organic origins, while vibrant label colors represent the energy and character of coffee cherries thriving in shaded microclimates. Moving away from sterile, technical coffee packaging, the design aims to create an emotional connection -inviting users into a warm, sensory, and nature-rooted experience.
- Project Duration
- Turkey, 2025
- Operation Flow
- The design uses an intuitive, icon-driven system to simplify interaction. A bean icon indicates whole beans, while a droplet represents ground coffee, enabling instant recognition. The front label introduces the "Shade-Grown" story through color and composition, while the back delivers structured information such as origin and brewing. This dual-layer approach balances emotional engagement with functional clarity.
- Team Members
- Agency: Istanbul French Fries
Designer: Burak Sahin - Image Credits
- Istanbul French Fries
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