East Bloom Kupakiza kwa Tiyi by Jiaqi Ding

East Bloom Kupakiza kwa Tiyi by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2026

East Bloom Kupakiza kwa Tiyi

by Jiaqi Ding

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #183277

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Bloom Kupakiza kwa Tiyi

East Bloom ndi mapangidwe a kupakiza a ufa wa tiyi wouma mwachangu wopangidwa mwadzidzidzi. Mawonekedwe ake amachokera ku chidindo cha jade cha chikhalidwe cha China, kuphatikizapo tsinde lake la makona anayi ndi chogwirira chake, ndipo chamalizidwa ndi mitundu yofewa ya macaron. Chida chachikulu chopangira ndi polypropylene yovomerezeka pa chakudya. Pansi pa bokosilo pali chizindikiro cha mtundu chojambulidwa mozama, kotero kuti chopakizacho chikhozanso kugwiritsidwa ntchito ngati chidindo. Dongosolo la mabokosi olowerana limapereka mitundu yosiyanasiyana kuchokera pa makapisozi 8 mpaka 60. Mawonekedwe a makona anayi amalola kuti ufawo usonkhane m'makona amkati kuti uthiridwe moyendetsedwa bwino.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

East Bloom Kupakiza kwa Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. East Bloom Kupakiza kwa Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. East Bloom Kupakiza kwa Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Team Members: Jiaqi Ding
Image Credits: Jiaqi Ding