Massaya Kachitidwe ka Kutulutsa Waini by BRANDiT.

Massaya Kachitidwe ka Kutulutsa Waini by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2014

Massaya Kachitidwe ka Kutulutsa Waini

by BRANDiT.

Client: BRANDiT.

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Massaya Kachitidwe ka Kutulutsa Waini

Massaya ndi kachitidwe kokongoletsera kopangidwa kuti kagwire mabotolo awiri a waini. Katundu ambiri wa waini amapangidwa kuti aonetsedwe mwachindunji (vertical) ndipo amatayidwa mabotolowo akachotsedwa. Massaya imapereka njira ina yogwiritsira ntchito kachitidweka kambirimbiri. Kachitidweka kali chagona (horizontal), chifukwa waini imasungidwa bwino m'mene amakhalira, ndipo kamaoneka ngati buku lakale. Mkati mwake muli malo opangidwa mwapadera (die cut) okwanira mabotolo awiriwo, omwe amawagwiriziza bwinobwino osasunthika. Njira yotsekera imagwiritsa ntchito mbali ziwiri zazikulu ndi mbali ziwiri zazing'ono, choncho palibe zolimbitsira (stickers) zofunika. Bokosilo lingathe kudzazidwanso kapena kugwiritsidwa ntchito ngati chinthu chokongoletsera pa shelefu.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Massaya Kachitidwe ka Kutulutsa Waini ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Massaya Kachitidwe ka Kutulutsa Waini akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Massaya Kachitidwe ka Kutulutsa Waini amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian