Alita Kapangidwe ka Botolo ndi Zolemba by Studija Creata is a highly esteemed winner of the very prestigious 2017 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2017
Alita Kapangidwe ka Botolo ndi Zolemba
Client: Mv Group
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #55205The Design
About Alita Kapangidwe ka Botolo ndi Zolemba
Cholinga chachikulu cha kukonzanso kapangidwepo ndi kukulitsa chidziwitso cha mtundu wonse ndi kuwunika mbali zake zosiyana monga njira zachikale zopangira, zinthu zoyambira ndi ubwino. Kukonzanso kwathunthu kwa mtundu wa ALITA kumaphatikizapo botolo latsopano, chizindikiro chatsopano, monograph, kapu ndi kapangidwe ka zolemba. Zogulitsa tsopano zili ndi zinthu zambiri zenizeni za gulu la vinyo wonyezimira ndi champagne ndikuyambitsa kukhudza kwachikale kopepuka ndi kulimba kwinakwake koma kusungabe kamvekedwe kamakono kopepuka.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Alita Kapangidwe ka Botolo ndi Zolemba ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Alita Kapangidwe ka Botolo ndi Zolemba akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Alita Kapangidwe ka Botolo ndi Zolemba ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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