Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa
Client: Beijing Platinum Tiande Trading Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #86414The Design
About Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa
Malemba a Bukhu: Sparkling Juice ndi kapangidwe ka kufunga kwa chakumwa cha zipatso chokhala ndi mpweya. Kapangidweka amaphatikiza chikwangwani ndi mawonekedwe a botolo lagalasi. Chikwangwani chothyoledwa m'mbali chimatsata kupindika kwa botolo, ndipo chikwangwani chachingono cha chipatso chimasonyeza kukoma kwa jusiyo. Zithunzi zojambulidwa ndi dzanja zikuwonetsa nyama zinayi, flamingo, kambuku, thwiga ndi buluzi wosintha mtundu, akufikira ku zipatso zinayi, layimu, chipatso cha passion, sitiroberi ndi lichi. Botolo limakhala ndi mililita 290 ndipo ndi lalitali masentimita 20. Kusindikiza kwa siliva wotentha ndi kukongoletsa kotupa (embossing) zimagwiritsidwa ntchito pa chikwangwanicho.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sparkling Juice Ntchito Yayikulu: Kufunga Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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