Huge Love Kulongedza Bokosi by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2020
Huge Love Kulongedza Bokosi
Client: Huge Love
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #86630The Design
About Huge Love Kulongedza Bokosi
Kapangidwe kazonyamula kayenera kugwirizana ndi kalembedwe kokongola ka achinyamata. Kodi achinyamata amasamala za chiyani? Amakhala ndi moyo wosangalatsa komanso amakonda zokongoletsa zosavuta. Pa nthawi yomweyi tsatirani munthu payekha ndikuyesa kuvomereza zinthu zatsopano. Chifukwa chake, kapangidwe kake kamaphwanya kalembedwe koyambirira kwamakampani opangira zovala zaukhondo, zomwe ndi zazifupi komanso zosangalatsa.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Huge Love Kulongedza Bokosi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Huge Love Kulongedza Bokosi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Huge Love Kulongedza Bokosi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.
Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs. - Dimensions & Packaging
- Width 75mm x Depth 32mm x Height 80mm
- Tags
- Love, Packaging, Fashion, Daily use, Life
- Production Technology
- Requires special printing paper and process support, using the right die.
- Design Challenge
- A large number of market research and data analysis. Printing technology is combined with production cost control.
- Research
- Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
- Inspiration
- During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
- Project Duration
- The project started in Shenzhen in November 2018 and completed in March 2019.
- Operation Flow
- This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
- Team Members
- Li Yufeng
Zhang Xuan
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