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Fanwu Xiangyin Tea Kupaketa Tiyi by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Kupaketa Tiyi by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


GolideMapaketi· 2020

Fanwu Xiangyin Tea Kupaketa Tiyi

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #86671

Colors

The Design

About Fanwu Xiangyin Tea Kupaketa Tiyi

Fanwu Xiangyin Tea ndi mapangidwe a paketi ya tiyi wa Pu'er wochokera ku Xishuangbanna ku Yunnan, China. Chithunzi chake chili ndi mawonekedwe a mutu wa njovu ndipo chikuphatikiza minda ya tiyi, mitengo ya tiyi, anthu othyola tiyi ndi nyama za ku Yunnan. Bokosi lakunja lapangidwa ndi matabwa opanikizidwa omwe sawononga chilengedwe, amatha kuvunda ndipo ndi abwino ku chilengedwe. Bokosili ndi lopepuka ndipo ndi losavuta kunyamula. Tiyiyo amasungidwa mu mtsuko wachitsulo wokhala ndi chogwirira, ndipo mtsukowo ukhoza kugwiritsidwanso ntchito tiyi akatha. Mapangidwewa akuwonetsa chikhalidwe cha tiyi chachikhalidwe m'njira yamakono ndikuthandizira kudziwa za chilengedwe.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Fanwu Xiangyin Tea Kupaketa Tiyi ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Fanwu Xiangyin Tea Kupaketa Tiyi akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Fanwu Xiangyin Tea Kupaketa Tiyi amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging
The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags
Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology
The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge
The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research
Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration
The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow
The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members
Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018

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