Dizayini ya Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa ndi Wen Liu and Kaichen Xie ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa
Kasitomala: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #88579Kapangidwe
Za Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa
Malemba a Bukhu: Akimbo Coffee Beer ndi kapangidwe ka zokutira za mowa waukonde wa khofi wachikhalidwe, kopangidwa kudzera mu mgwirizano pakati pa dzina la khofi ndi malo opangira mowa. Mowawo amagulitsidwa m'zitini za aluminiyamu, ndipo bokosi lakunja limayeza 115 millimita m'litali, 66 millimita m'lifupi ndi 66 millimita m'msinkhu. Chithunzi chojambulidwa ndi manja komanso mtundu wakale wa zilembo zojambulidwa ndi manja zimapatsa zitinizo mkhalidwe wodekha komanso wozizira. Chithunzicho chikuwonetsa zizindikiro za mabungwe onse awiri akusefukira m'mphepete mwa nyanja. Kapangidweka kamayang'ana makasitomala achinyamata ndipo kamalongosola momveka bwino kuti chakumwacho chili ndi mowa.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Akimbo Coffee Beer Ntchito Yaikulu: Kupaka Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Miyezo ndi Kuphimba
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Zizindikiro
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Teknoloji Yopangira
- The material of the packaging is an aluminum can.
- Vuto la Dizayini
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Kafukufuku
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Chilimbikitso
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Nthawi ya Polojekiti
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Mdondomeko ya Ntchito
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Mamembala a Gulu
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Mwini Zithunzi
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
