Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa ndi Wen Liu and Jiayi Sun

Dizayini ya Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa ndi Wen Liu and Jiayi Sun ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2020

Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa

ndi Wen Liu and Jiayi Sun

Kasitomala: Shenzhen Oracle Creative Design Co., Ltd

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

29,033

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #88703

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa

Happy Ginger Ale ndi kapangidwe kokutira chakumwa cha tangawizi chomwe chimagulitsidwa m'zitini za aluminiyamu. Chitini chilichonse chimayeza mamilimita 115 m'litali, mamilimita 66 m'lifupi ndi mamilimita 66 m'mtunda. Chithunzi chachikulu ndi chojambula pamanja cha anthu anayi otchedwa Ginger Man, Ginger Lady, Ginger Grandma ndi Ginger Kid. Anthu anayiwa akuimira amuna, akazi, anthu okalamba ndi ana. Munthu aliyense wagwira chitini ndipo akuonetsa nkhope yokhutira. Kalembedwe kosavuta komanso kokondweretsa kumafuna kupanga chiyanjano cha maganizo ndikuitanira ogula kuti alawe kukoma kwa tangawizi.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Happy Ginger Ale Ntchito Yaikulu: Kapangidwe Kokutira Chakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Miyezo ndi Kuphimba: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Zizindikiro: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknoloji Yopangira: The design material is made of aluminum can.
Vuto la Dizayini: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Kafukufuku: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Chilimbikitso: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Nthawi ya Polojekiti: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Mdondomeko ya Ntchito: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Mamembala a Gulu: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Mwini Zithunzi: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018