Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2020
Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa
Client: Zhongshihuanmei Design
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa
Malemba a Bukhu: Laote Breweries ndi kapangidwe ka kulinganiza kwa mowa wopangidwa ndi luso kamene amagulitsidwa m'zitini za aluminiyamu za 500 ml. Kapangidweku kamayang'ana kwambiri pa chizindikiro chodzaza ndi tsatanetsatane chomwe chikugwirizana ndi mbiri ndi mwambo wa banja lopanga mowa. Chizindikirochi chikufuna kusonyeza kasamalidwe kabwino ka kupanga mowa ndi manja komanso kuyambitsa chidwi chokhudza kukoma kwake. Mowa wopangidwa ndi luso umapangidwa m'magulu ang'onoang'ono m'malo mopangidwa m'makampani akuluakulu. Ku China, mowa wochokera m'makampani akuluakulu umapezeka kwambiri, choncho kupanga m'magulu ang'onoang'ono kumaonedwa ngati chinthu chamtengo wapatali. Kusindikiza kwa mtundu wapadera (spot colour) kumagwiritsidwa ntchito pazitinizo kuti chizindikirocho chikhale chomveka bwino ndi cholondola.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Laote Breweries Ntchito Yaikulu: Kulinganiza Zowumba za Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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