Dumphani kupita ku nkhani
Songhua River Rice Phukusi La Mpunga ndi 33 and Branding Co., Ltd.

Dizayini ya Songhua River Rice Phukusi La Mpunga ndi 33 and Branding Co., Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


SilivaMapaketi· 2020

Songhua River Rice Phukusi La Mpunga

ndi 33 and Branding Co., Ltd.

Kasitomala: Sourceage

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

42,119

Mitundu

Kapangidwe

Za Songhua River Rice Phukusi La Mpunga

Songhua River Rice, ndi mtengo wa mpunga wotsika kwambiri pansi pa UMODZI WA CHAKUDYA Chakudya. Pomwe chikondwerero chachikhalidwe cha ku China - Chikondwerero cha Spring chikuyandikira, amapanga chida chokongoletsedwa bwino ngati mphatso kwa makasitomala a Mphatso Zamapiri, motero kapangidwe kake kofananira kumawonetsera zokondwerero za Chikondwerero cha Spring, ndikuwonetsera zikhalidwe zachikhalidwe zaku China ndi tanthauzo labwino.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Songhua River Rice Phukusi La Mpunga ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Songhua River Rice Phukusi La Mpunga akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Songhua River Rice Phukusi La Mpunga ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere,display the traditional Chinese culture elements, and spread the good moral.
Miyezo ndi Kuphimba
Width 210mm x Depth 40mm x Height 160mm
Zizindikiro
Package,China,Rice,Food,Festival,Cultural
Teknoloji Yopangira
The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Vuto la Dizayini
Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Kafukufuku
This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Chilimbikitso
Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Nthawi ya Polojekiti
The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Mdondomeko ya Ntchito
By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Petensi
Copyrights belong to 33 and branding, 2019.
Mamembala a Gulu
Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Mwini Zithunzi
Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.

Zolipidwa

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