Siliva Mapaketi · 2020
Mi Band 3 Kukhithira Katundu wa Sport Band
by Xiaomi
- Mphoto ya Siliva ya A' Design Award 2020 in Mapaketi
- CLIENT: Xiaomi
- Estimated Number of Design Views: 25,245
- Verification code 0BE537EAC8 · Verify this award
Colors
About Mi Band 3 Kukhithira Katundu wa Sport Band
Mi Band 3 ndi mapangidwe a kukhithira katundu wa lamba wa masewera. Kukhithirako kumagwiritsa ntchito chilembo chosavuta cha 3 ngati chinthu chachikulu choyang'ana pa maso, chozunguliridwa ndi kachitidwe kotengedwa ku njira ya masewera othamanga. Kachitidweka kamayenda pa bokosi lonse ndipo kamasonyeza kayendedwe ka masewera kudzera mizere yosavuta. Bokosili linadulidwa ndi kupindidwa kuchokera ku pepala, ndipo litali mamilimita 108, litali mamilimita 75 ndi mulifupi mamilimita 32. Mitundu yosiyanasiyana imasonyeza mitundu yosiyanasiyana ya chinthucho. Mndandandawu umasunga mapangidwe ofanana kuti uziwoneka bwino pa masheluvu a m'masitolo.
About the Mphoto ya Siliva ya A' Design Award
Mi Band 3 Kukhithira Katundu wa Sport Band ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mi Band 3 Kukhithira Katundu wa Sport Band akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mi Band 3 Kukhithira Katundu wa Sport Band ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Press Kit
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
