Love&wash Kulongedza by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Love&wash Kulongedza
Client: Love&wash
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #92436The Design
About Love&wash Kulongedza
Love&wash ndi kapangidwe ka kulongedza kwa zinthu zosiyanasiyana zochapira zovala, kuphatikizapo mafuta ochapira, jeli yochapira, makapisozi ndi chochotsera madontho. Lingaliro likusonyeza chisamaliro kudzera mu fanizo losavuta la zovala zomwe zikukumbatirana. Pa cholembera cha mafuta a nsalu zamitundu, malaya achitikweletikwe a lalanje ndi malaya a jini akukumbatirana. Zilembo za logo zaponderezedwa pamodzi kuti zibwerezenso lingaliro lomwelo. Mitundu ya kumbuyo imasiyanitsa zinthuzi, pomwe zilembo za buluu zikusonyeza kutsitsimuka ndi kuyera. Kulongedza kwapangidwa kuchokera ku kadibolodi ndi pulasitiki, ndipo zinthu zowola mosavuta zikukonzedwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Love&wash Kulongedza ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Love&wash Kulongedza akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Love&wash Kulongedza ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
