Nudus Snack Chakudya by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2020
Nudus Snack Chakudya
Client: Depot Creative
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Nudus Snack Chakudya
Zolemba zamakampani oyambilira zikuwonetsa tchipisi tathanzi tazipatso ndi masamba osavala maliseche komanso nthabwala zamasewera. Chosiyana chawo ndi chakuti amapangidwa kuchokera ku magawo a zipatso ndi ndiwo zamasamba, zowumitsidwa ndi mpweya, popanda chowonjezera chilichonse - motero & #039;maliseche-maliseche& #039; lingaliro. Ngakhale wakuda ndi chisankho cholimba mtima komanso chosagwirizana ndi msika wa zokhwasula-khwasula wathanzi, bungweli linasankha izi kuti liwonetse kugwedezeka kwa malonda ndi kufuula mowonjezera shelufu. Kujambula kumajambula chinthucho chisanawumidwe komanso chikawumitsidwa ndi mpweya kusonyeza kuti chipatsocho ndichabwino monga momwe chilengedwe chimafunira.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Nudus Snack Chakudya ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Nudus Snack Chakudya akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Nudus Snack Chakudya amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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