Dizayini ya Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi ndi Somethink Brand ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2020

Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi

ndi Somethink Brand

Kasitomala: Ccpuerh

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

12,616

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #92660

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi

Mawu a Bukhu: Tiyi wa Ccpuerh ndi kapangidwe ka zokutira zamtundu wa tiyi wofinyidwa ndi wotayirira. Chosungiramo ndi chitini chozungulira chopangidwa ndi aluminiyamu, chili ndi chivindikiro chagolide chopangidwa ndi njira ya electroplating, chojambulidwa ndi mtundu wa bronzi komanso mawu olembedwa mwa njira ya silk-screen. Chitini chimenechi chimakhala ndi mzere wozungulira wa 80 mm, msinkhu wa thupi wa 70 mm ndi msinkhu wa chivindikiro wa 10 mm. Zithunzi zitatu zosindikizidwa, zozungulira, za mbali zambiri, ndi za katatu, zimasonyeza tiyi waung'ono wozungulira, tiyi waung'ono wamakona anayi, ndi tiyi wotayirira. Mitundu yosiyanasiyana ya zitini imasonyeza magawo osiyanasiyana a kukhwima kwa tiyi, kuti ogula azindikire mwachangu chinthu chilichonse. Kapangidwe kameneka kamapatsa tiyi wachikhalidwe maonekedwe osavuta komanso amakono.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Ccpuerh Tea Ntchito Yaikulu: Kupaka Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Miyezo ndi Kuphimba: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Zizindikiro: Packaging, tea, color, fashion, youth
Teknoloji Yopangira: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Vuto la Dizayini: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Kafukufuku: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Chilimbikitso: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Nthawi ya Polojekiti: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Mdondomeko ya Ntchito: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Mamembala a Gulu: Astro Wong
Dorne Tsui
Jr Deng
KC To
Mwini Zithunzi: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.