Fruit Bites Zipatso Zouma by Nour Shourbagy

Fruit Bites Zipatso Zouma by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2020

Fruit Bites Zipatso Zouma

by Nour Shourbagy

Client: Fruit Bites

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

20,878

Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Zipatso Zouma

Chili bwino ndi chiyani kuposa chakudya chopanda pake chopanda pake cha ana anu? Mapangidwe olumikizana ndi Zipatso amapangidwa kuti alimbikitse ana kusintha zizolowezi zawo ndikusankha kudya zipatso zouma m'malo mwa zakudya zopanda pake. Cholinga ndikupereka mphamvu kwa kholo lililonse kuti lisinthe njira yolowera zakudya kwa mwana wake. Chovuta ndichakuti mupange zilembo zomwe zikuwonetsa mapindu omwe ana amatha kuzimvetsetsa komanso kuzigwiritsa ntchito ngati chinthu chabwino komanso chopatsa thanzi. Mango amatenga gawo lalikulu pa thanzi la khungu. Banana amakuthandizani kuti mukhale ndi mawonekedwe abwinobwino. Apple Ndiabwino kukumbukira kwanu ndi kusamalira.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Fruit Bites Zipatso Zouma ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Fruit Bites Zipatso Zouma akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Fruit Bites Zipatso Zouma amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.