Tea and Pastry Primary Function: Kukhala Mphatso by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Tea and Pastry Primary Function: Kukhala Mphatso
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #93966
The Design
About Tea and Pastry Primary Function: Kukhala Mphatso
Tiyi ndi Mkate ndi mtundu wa kukhala mphatso wopangidwa ku Chikondwerero cha Mid-Autumn. Katunduyu uli ndi mabokosi awiri mu kapangidwe kamodzi, mokhala ndi tiyi wakuda ndi mkate wa mtundu wa Su. Kayendetsedwe ka pamwamba ndi kophweka komanso kosavuta. Chithunzi cha inki chikuwonetsa phiri la tiyi, ndipo mizere yabwino ikuwonetsa mawonekedwe a mkate. Zotsatira za kusisita ndi inki zikuwonjezera mawonekedwe abwino. Kapangidwe kake kapangidwa ndi pepala la kraft. Kapangidwe kake kamatanthauza mwambo wosunga tiyi mu mbiya ya dothi, komwe kumawonetsa chikondi chosatha pakati pa anthu. Cholinga chake ndi kufalitsa ubwenzi kudzera mu mphatso yabwino.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Tea and Pastry Primary Function: Kukhala Mphatso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tea and Pastry Primary Function: Kukhala Mphatso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tea and Pastry Primary Function: Kukhala Mphatso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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