Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2020
Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo
by Xu Shihan
Client: Peck Gift
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #93982The Design
About Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo
Mawu a M'buku: Family Joy ndi bokosi lamphatso lotulukira vinyo lopangidwa chifukwa cha Chaka Chatsopano cha China. Chithunzi pa bokosili chikuonetsa banja litasonkhana mozungulira tebulo lozungulira lodyera, akukweza magalasi a vinyo pamodzi. Chithunzichi chikusonyeza kukumana kwa banja komanso mkhalidwe wachimwemwe wa Chikondwerero cha Masika. Bokosi lamphatsoli lili ndi kukula kwa 383.5 kwa 115 kwa 374 milimita ndipo limapangidwa pogwiritsa ntchito uluso wosindikizira pepala la pit komanso ntchito ya bronzing. Kapangidwe kameneka kamalumikiza chikhalidwe cha vinyo ndi nyengo yachikondwerero, kotero kuti vinyo wotulukiridwayo ndi woyenera ngati mphatso kwa achibale ndi anzawo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Family Joy Ntchito Yaikulu: Kanthu Kotulukira Vinyo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
- Dimensions & Packaging
- 383.5×115×374mm
- Tags
- Family，Happy，Reunion
- Production Technology
- Pit paper printing, bronzing.
- Design Challenge
- Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
- Research
- A package design that attracts and impresses consumers can boost product sales.
- Inspiration
- This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
- Project Duration
- The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
- Team Members
- Designer: Xu Shihan
- Image Credits
- Xu Shihan,2019
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