Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu by Gary Lawson is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu
by Gary Lawson
Client: Lawson Design
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #94058The Design
About Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu
Malemba a Bukhu: Wilsons ndi kapangidwe ka zotulutsira za chakudya cha agalu chopanikizidwa mozizira. Mitundu imeneyi ili ndi zinthu zitatu, chilichonse chikupezeka m'matumba a 2.5 kg ndi 10 kg. Zithunzi za malo achilengedwe a Zisumbu za Britain zimazungulira thumba lililonse, ndipo chinthu chilichonse chili ndi dzina lake ndi mtundu wake wapadera. Matumbawa amasindikizidwa mu CMYK mwa njira ya flexography pogwiritsa ntchito inki zochokera m'madzi pamwamba pa utoto woyera wokutira thumba lonse, kenako amamalizidwa ndi vaniki yowonekera yoteteza. Matumba opepuka a foil okhala ndi zip zomata-tsegulanso amalowa m'malo mwa matumba olemera a pepala, amasunga chakudya chatsopano kwa nthawi yayitali komanso amathandiza kuchepetsa zinyalala.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Wilsons Ntchito Yoyambirira: Kutulutsira Chakudya cha Agalu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- Dimensions & Packaging
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- Tags
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- Production Technology
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- Design Challenge
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- Research
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- Inspiration
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- Project Duration
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- Operation Flow
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- Image Credits
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
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