Dizayini ya The Meaninghall Tea Kupaketa Tiyi ndi Suzhou SoFeng Culture Media Co.,Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2020
The Meaninghall Tea Kupaketa Tiyi
ndi Suzhou SoFeng Culture Media Co.,Ltd.
Kasitomala: Meaninghall
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #97594Kapangidwe
Za The Meaninghall Tea Kupaketa Tiyi
Meaninghall Tea ndi mapangidwe a kupaketa tiyi wobiriwira wotchedwa Biluochun. Biluochun ndi tiyi wobiriwira wopangidwa ku Luxiang, tauni yaying'ono yomwe ili m'mbali mwa Nyanja ya Tai ku Suzhou, ku China. Chopaketacho chapangidwa ndi pepala lapadera la luso lokhala ndi kawonekedwe kamtundu wosakanizika komwe kamakumbutsa makoma akale a pakatikati pa tauni. Zithunzi zosavuta za mizere zimasakaniza zizindikiro za phiri, nyanja ndi holo kukhala chithunzi chimodzi cha malo. Kudinda kotentha kumagwiritsidwa ntchito posonyeza khalidwe lachilengedwe la tiyi. Zithunzi zovuta zimapewedwa, choncho chikhalidwe cha komweko chikuwonetsedwa m'njira yodekha komanso yamakono.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
The Meaninghall Tea Kupaketa Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. The Meaninghall Tea Kupaketa Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Meaninghall Tea Kupaketa Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Miyezo ndi Kuphimba
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Zizindikiro
- Package, Tea, China, Suzhou, Biluochun
- Teknoloji Yopangira
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Vuto la Dizayini
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Kafukufuku
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Chilimbikitso
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Nthawi ya Polojekiti
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Mdondomeko ya Ntchito
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Petensi
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Mamembala a Gulu
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Mwini Zithunzi
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
