HuangRan Ntchito Yaikulu ya Kupaka by Lynn Tsang

HuangRan Ntchito Yaikulu ya Kupaka by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2020

HuangRan Ntchito Yaikulu ya Kupaka

by Lynn Tsang

Client: Lynn Tsang

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Ntchito Yaikulu ya Kupaka

Mawu a M'buku: HuangRan ndi kapaundi wa mndandanda wa vinyo wa mpunga wa Chitchaina. Kapangidwe kake kamasonyeza oyera anayi otchuka a nthano zakale za Chitchaina: Chinjoka Chobiriwira, Kambuku Woyera, Mbalame Yofiira, ndi Fulu Wakuda. Zithunzi zopangidwa ngati anthu zaphatikizidwa ndi zinthu za sewero la Chitchaina kuti apereke chithunzithunzi chatsopano komanso chamasiku ano choti chikope makasitomala achinyamata. Botolo lililonse mwa mabotolo anayi limaimira mmodzi mwa oyerawo, ndipo zithunzi za oyerawo zasindikizidwa mkati mwa bokosi la mphatso kuti azikhala m'malo anayi osiyanasiyana. Bokosilo limagwiritsa ntchito chivindikiro chapamwamba ndi chapansi, pamodzi ndi malo obowoledwa amene amawonjezera kuya kwa kaonekedwe kake.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

HuangRan Ntchito Yaikulu ya Kupaka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. HuangRan Ntchito Yaikulu ya Kupaka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. HuangRan Ntchito Yaikulu ya Kupaka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen