DouChaSai Ntchito Yaikulu: Kulongedza Tiyi by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
DouChaSai Ntchito Yaikulu: Kulongedza Tiyi
Client: 7654321 Studio
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
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About DouChaSai Ntchito Yaikulu: Kulongedza Tiyi
Malemba a Bukhu: DouChaSai ndi kapangidwe ka kulongedza kopangidwira tiyi yemwe adalandira ulemu pa mpikisano wa tiyi wamba womwe unachitikira ku Phiri la Wuyi mu 2018. Bokosilo lili ndi kukula kwa 160 kwa 40 ndi 245 millimita ndipo lapangidwa ndi pepala lapadera, lomalizidwa ndi kusindikiza kwa mtundu wapadera wa screen, bronzing ndi zojambulajambula za chitsulo zosinthidwa. Zilembo za Chitchaina zimakhala pamwamba pake, kutsatira tanthauzo ndi kapangidwe ka mawu a mpikisano wa tiyi. Mizere ndi yakuda ndipo yajambulidwa mwamphamvu, choncho kalembedweko kamawonekeranso ngati chithunzi. Mkati mwa bokosilo muli bokosi laling'ono la tiyi ndi satifiketi ya kusonkhanitsa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
DouChaSai Ntchito Yaikulu: Kulongedza Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. DouChaSai Ntchito Yaikulu: Kulongedza Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. DouChaSai Ntchito Yaikulu: Kulongedza Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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