Mitu Primary Function: Kabokosi ka Chotsukira Mano by Xiaomi is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Mitu Primary Function: Kabokosi ka Chotsukira Mano
by Xiaomi
Client: Xiaomi
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #98595The Design
About Mitu Primary Function: Kabokosi ka Chotsukira Mano
Mitu ndi kabokosi ka chotsukira mano chamagetsi cha sonic chopangidwira ana. Bokosili lapangidwa ndi pepala ndipo mulibe pulasitiki. Zithunzi za katuni ndi za ana zaphimba mbali zonse, kotero kutsegula bokosili kumafanana ndi kuwerenga buku la zithunzi. Drowa yotulutsira imawonetsa mndandanda wa zithunzi zomwe zimayambira pa mano owola kupita ku dothi la mano ndipo pomaliza mano owala pamene bokosi likutseguka. Mutatsegula, bokosili likhoza kusungidwa ngati buku la zithunzi kapena chidole. Kabokosili kamateteza chotsukira mano ndipo kamathandiza ana kukhala ndi chidwi chotsuka mano.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Mitu Primary Function: Kabokosi ka Chotsukira Mano ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mitu Primary Function: Kabokosi ka Chotsukira Mano akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mitu Primary Function: Kabokosi ka Chotsukira Mano ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Dimensions & Packaging
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Tags
- Kids, Toothbrush, Technology, Blue, Electronic
- Production Technology
- The packaging is a plastic-free box and is made of paper.
- Design Challenge
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Research
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Inspiration
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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