Skip to content
Wu Kukhoma Kwa Mphatso by 7654321 Studio

Wu Kukhoma Kwa Mphatso by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


SilivaMapaketi· 2020

Wu Kukhoma Kwa Mphatso

by 7654321 Studio

Client: 7654321 Studio

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

26,704

Verified Award Winner

Verify Award Status for #99598

Colors

The Design

About Wu Kukhoma Kwa Mphatso

Wu ndi mndandanda wa zokhoma za mphatso zomwe zapangidwa kwa ziwiya zapamwamba za tiyi zopangidwa ndi siliva, mkuwa wachikaso ndi feleji. Mabokosiwa amapangidwa m'makulidwe atatu ndipo amaphatikiza pepala lobiriwira lakuda ndi zokongoletsa za mtundu wa ngale muzitundu za nyengo yozizira, zomwe zimapanga khalidwe lodekha ndi lokhazikika. Bokosi lililonse limanyamula chingwe cha mphonje chomwe chalowetsedwa ndi ndalama ya mkuwa yolembedwa mbali zonse ziwiri ndi mawu akuti Wei Wu Zhi Zu ndi Chisangalalo Chautali. Wei Wu Zhi Zu amatanthauza kuti anthu okhutira nthawi zonse amakhala osangalala. Bokosi limatsegulidwa potsatsa chikhotho chakunja, chomwe chimavumbula chiwiyacho ndi khadi losindikizidwa.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Wu Kukhoma Kwa Mphatso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Wu Kukhoma Kwa Mphatso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wu Kukhoma Kwa Mphatso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging
330*130*130mm / 255*130*130mm / 180*130*130mm
Tags
Wu, gift packaging
Production Technology
brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge
The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research
Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration
"Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration
The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow
Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members
Designer:Bosom
Photography:Hello小方
Image Credits
Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate