Display Of Guilin Scenery Embalatge de Pasta de Dents by LongSheng Zhong

Display Of Guilin Scenery Embalatge de Pasta de Dents by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2021

Display Of Guilin Scenery Embalatge de Pasta de Dents

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award de Fèrre Winner in Embalatge Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Embalatge de Pasta de Dents

Presentacion dels Paisatges de Guilin es un embalatge de pasta de dents creat per una marca establida a Guilin, en China. Dos paisatges locals, lo riu Li e las rizièras en terrassas de Longsheng, son illustrats dins un estil de pintura tradicionala chinesa per mostrar l'origina del produch e son caractèr natural. La bóstia exteriora es facha de carton blanc de 350 grams amb laminacion mata e un revestiment ultravioleta transparent. Lo tub combina de capas de plastic e d'aluminí. Puslèu que d'insistir solament sus la foncion, la concepcion bastís un ligam visual familiar amb de paisatges coneguts per fòrça consumidors.

The Recognition

About the A' Design Award de Fèrre

Display Of Guilin Scenery Embalatge de Pasta de Dents a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Display Of Guilin Scenery Embalatge de Pasta de Dents siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Display Of Guilin Scenery Embalatge de Pasta de Dents merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.