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Yongxi Portaencens de Dobla Foncion by En Ke

Yongxi Portaencens de Dobla Foncion by En Ke is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.


AurEmbalatge· 2021

Yongxi Portaencens de Dobla Foncion

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

A' Design Award d'Aur Winner in Embalatge Category

Colors

The Design

About Yongxi Portaencens de Dobla Foncion

Aqueste trabalh es estat concebut per lo Senhor En Ke en se basant sus la cultura reiala chinesa anciana. L'embalatge es estat reconceput amb los elements del motiu de nivòls de la Ciutat Proïbida, l'ensemble de l'òbra d'art resembla un ivòri e encarna plenament la beutat de l'Oriènt. En dobrir lo cobèrcle superior, s'i tròba un suport d'encens en febé daurat embolcalhat dins papièr ecologic. Aqueste trabalh de concepcion truca la tradicion en integrant doas foncions de combustion e d'emmagazinatge dins lo dessenh d'un sol produch, çò que li a valgut un brevet en China. A ganhat de prèmis internacionals de concepcion tot en recebre un excellent acuèlh del mercat!

The Recognition

About the A' Design Award d'Aur

Yongxi Portaencens de Dobla Foncion a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Yongxi Portaencens de Dobla Foncion siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Yongxi Portaencens de Dobla Foncion crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging
1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags
Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology
Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge
Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research
1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration
In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration
Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow
1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents
The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4;Patent authorization announcement date: December 24, 2019; inventor: KE, EN

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