Hotel New Grand Ready-to-eat Meals Embalatge Alimentari by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Embalatge Alimentari by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.

AurEmbalatge· 2021

Hotel New Grand Ready-to-eat Meals Embalatge Alimentari

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award d'Aur Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Embalatge Alimentari

Hotel New Grand Ready-to-eat Meals es un disseny d'embalatge per de plats preparats, que compren de curry de buòu, de curry de polet e de salsa de pasta Napolitan. La bóstia es facha de cartron e utiliza lo motiu d'una ola coma element grafic principal. Lo disseny minimalista evita las illustracions e las fotografias de manjar que se veson comunament suls embalatges de plats prèstes a manjar. L'intencion es de transmetre la tradicion e lo prestigi d'un ostal classic de Yokohama amb una tòca d'esperit. L'embalatge conven als repaisses a l'ostal e es tanben causit coma present.

The Recognition

About the A' Design Award d'Aur

Hotel New Grand Ready-to-eat Meals Embalatge Alimentari a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Hotel New Grand Ready-to-eat Meals Embalatge Alimentari siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hotel New Grand Ready-to-eat Meals Embalatge Alimentari crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.