Changle Embalatge de Licor by Hai Xia Huang

Changle Embalatge de Licor by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2021

Changle Embalatge de Licor

by Hai Xia Huang

Client: Yuto Group

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Embalatge de Licor

Changle es un design d'embalatge per un vin de santat chinés. La bóstia exteriora es facha de papièr ondulat e pòt èsser plegada plana pel transpòrt, puèi montada rapidament a l'usina d'emplenatge. Plegar la bóstia estalvia d'espaci e de còst de transpòrt. Los grafismes mostran un arbre sempreverd que creis cap amont e cap defòra, ensems amb una plataforma de Ganoderma, una grua e las còlas de Nanshan. Lo longan, lo lici (medlar) e l'Angelica dahurica son tanben inclús dins l'imatge. De colors retrò e claras son utilizadas. La bóstia mesura 100 per 100 per 270 millimètres e conten una botelha de 500 mililitres.

The Recognition

About the A' Design Award de Fèrre

Changle Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Changle Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Changle Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun