Pepsi X SHFW Nboîta de beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2021
Pepsi X SHFW Nboîta de beguda
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Pepsi X SHFW Nboîta de beguda
Pepsi X SHFW es una boita de beguda en edicion limitada creada per la Setmana de la Mòda de Shanghai Prima/Estiu 2020 e difusada en China. La boita fa partida d'un sistèma d'identitat visuala mai larg desvolopat pel meteis eveniment. Lo tèma de la sason, Sensacion e Font, guida lo design e reflectís l'exploracion de perspectivas diferentas. De formas inspiradas per d'elements organics e de veire son combinadas dins un espaci dimensional. Lo resultat liga l'esperit de la marca Pepsi Black amb l'òbra divèrsa dels creators de mòda presentats a l'eveniment.
The Recognition
About the A' Design Award d'Argent
Pepsi X SHFW Nboîta de beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Pepsi X SHFW Nboîta de beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi X SHFW Nboîta de beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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