Tazo Refresh Foncion Principala: Empaquetatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2021
Tazo Refresh Foncion Principala: Empaquetatge de Beguda
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Tazo Refresh Foncion Principala: Empaquetatge de Beguda
Tazo Refresh es lo disseny d'empaquetatge per una gama de tès glaçats premium prèsts a béure. La gama es basada sus tres sabors establits de la marca, nomenats Zen, Awake e Passion. Los tès son certificats organics e conténon pas de colorants o edulcorants artificials. L'empaquetatge es prepausat en botelhas de 12 onças per una sola porcion e de 42 onças per porcions multiplas, fachas de plastic 100 per cent post-consomacion. De colors intensas dels ingredients son combinadas amb lo blanc per exprimir clarament cada sabor fresc dins l'estanhièra. Lo disseny tend a conservar los crompaires actuals e a atirar un public mai aventurós.
The Recognition
About the A' Design Award d'Argent
Tazo Refresh Foncion Principala: Empaquetatge de Beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tazo Refresh Foncion Principala: Empaquetatge de Beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tazo Refresh Foncion Principala: Empaquetatge de Beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
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