Chef's Etiqueta de Bièra per Ana Mrazek Lugarov

Lo dissènh Chef's Etiqueta de Bièra per Ana Mrazek Lugarov es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Chef's Etiqueta de Bièra

per Ana Mrazek Lugarov

Client : atelier ANII

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Chef's Etiqueta de Bièra

Chef's es una etiqueta concebuda per una bièra de collaboracion creada per un chef, un vinhairon e de brasseires. La bièra combina las caracteristicas de la bièra e del vin e es destinada al mercat de la gastronomia fina. L'etiqueta seguís lo lengatge visual de las etiquetas de vin gràcias a una mesa en pagina minimalista, de materials de qualitat e una tipografia elegant, a l'encòp modèrna e classica. L'unifòrme tradicional del chef, una vèsta blanca crosada amb botons negres, a servit d'inspiracion, mentre qu'una linha d'aur sugerís lo rafinament. L'impression en offset, la fuèlha d'aur e lo vernís tridimensional son aplicats sus un papièr sens revestiment e texturat.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Chef's Etiqueta de Bièra a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chef's Etiqueta de Bièra siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chef's Etiqueta de Bièra merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions e Embalatge: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Etiquetas: beer, beer label, minimalistic design, elegant, sophisticated, label design
Tecnologia de Produccion: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Desaffo de Dissènh: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Recèrca: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiracion: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Durada del Projècte: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Flux Operacional: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.