The Treasure of Zbojniks Etiqueta de Botelha by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2022
The Treasure of Zbojniks Etiqueta de Botelha
Client: St. Nicolaus (client company); Zbojnicka (brand)
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #127368
The Design
About The Treasure of Zbojniks Etiqueta de Botelha
Lo Tresaur dels Zbojniks es un concept d'etiqueta per los distillats de fruchas Zbojnicka. Zbojnicka en eslovac significa qu'aparten a un Zbojnik. Los Zbojniks èran de bandits que participèron a d'insurreccions contra lo servatge, e lo pòble cresiá qu'escondián de tresaurs dins las montanhas eslovacas. L'etiqueta presenta los distillats coma lo tresaur dels Zbojniks. La montanha Velky Rozsutec es representada en naut, e d'ornaments eslovacs de diferentas regions enquadran lo dessenh. D'illustracions dins l'estil de la gravadura son estampadas en doas colors sus de papièr crèma mat amb una textura doça. Lo nom del produch es aplicat amb un gaufratge daurat.
The Recognition
About the A' Design Award d'Aur
The Treasure of Zbojniks Etiqueta de Botelha a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que The Treasure of Zbojniks Etiqueta de Botelha siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Treasure of Zbojniks Etiqueta de Botelha crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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