Lay's Flavor Swap Influencer Kit Embalatge Alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2022
Lay's Flavor Swap Influencer Kit Embalatge Alimentari
by PepsiCo Design and Innovation
A' Design Award de Fèrre Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Embalatge Alimentari
Lo Kit d'Influenceur Lay's Flavor Swap es un disseny d'embalatge alimentari creat per un programa estivenc que portèt las sabors de Funyuns e Doritos suls chips Lay's. L'embalatge combina l'actual disseny del sac Lay's amb las colors de marca de cada sabor: blau per Cool Ranch e verd per Funyuns. Un motiu d'anèls concentrics rapèla las formas dels chips originals e met en valor la collaboracion entre las marcas. Un kit collectiu d'influenceur foguèt tanben produsit e liurat a personalitats mediaticas per lançar de discussions a l'entorn del programa.
The Recognition
About the A' Design Award de Fèrre
Lay's Flavor Swap Influencer Kit Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Lay's Flavor Swap Influencer Kit Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Lay's Flavor Swap Influencer Kit Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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