Mirinda Vintage Special Edition Embalatge de Bevenda by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Embalatge de Bevenda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2022

Mirinda Vintage Special Edition Embalatge de Bevenda

by PepsiCo Design and Innovation

A' Design Award de Fèrre Winner in Embalatge Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Embalatge de Bevenda

Mirinda Vintage Special Edition es un design d'embalatge per una bevenda gasosa. L'etiqueta plaça lo logo en forma de irange al centre, amb lo nom Mirinda escrit en letras arrondidas, tipe bombolha, que difereisson de la tipografia actuala de la marca. Se fan servir botelhas de veire per que la bevenda demòre visibla, e los tampons blancs simples completan l'aparéncia retro. Lo design combina los senhals istorics de la marca amb un estil modèrne e simple. Lo resultat es un embalatge de colleccion pensat per de joves consomators e per las personas ja familiarizadas amb la marca.

The Recognition

About the A' Design Award de Fèrre

Mirinda Vintage Special Edition Embalatge de Bevenda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Mirinda Vintage Special Edition Embalatge de Bevenda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Mirinda Vintage Special Edition Embalatge de Bevenda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release