Argent Embalatge · 2023
Wan Shan Jiu 5696 Embalatge de Baijiu
by Zhang Yanhui
- A' Design Award d'Argent 2023 in Embalatge
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 24,783
- Verification code BB976D2E02 · Verify this award
Colors
About Wan Shan Jiu 5696 Embalatge de Baijiu
Wan Shan Jiu 5696 es un disseny d'embalatge per un Baijiu chinés de gamma nauta destinat al mercat internacional. La botelha a una forma triangulara que es solida e establa. La forma triangulara junh los elements decoratius de l'arquitectura classica occidentala amb l'idèa orientala que lo tres engendra totas las causas del monde. De relèus tridimensionals de monuments famoses del monde enròdan la botelha e suggerisson un viatge a l'entorn del monde. Una placa de metal gravada marca la qualitat del produch. La boita de present e la botelha se pòdon ambedoas conservar e expausar.
About the A' Design Award d'Argent
Wan Shan Jiu 5696 Embalatge de Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wan Shan Jiu 5696 Embalatge de Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wan Shan Jiu 5696 Embalatge de Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
- Dimensions & Packaging
- Gift Box Size:325*155*115mm
Bottle Size:248*82mm - Tags
- Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
- Production Technology
- The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
- Design Challenge
- As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
- Research
- It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
- Inspiration
- There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
- Project Duration
- The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
- Operation Flow
- It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
- Image Credits
- Xiang Shasha
Wang shijie
