Argent Embalatge · 2023
Altitude Series Etiqueta de Vin
by Yanhui Zhang
- A' Design Award d'Argent 2023 in Embalatge
- CLIENT: Wuhan Pufine Creative Technology Co., Ltd.
- Estimated Number of Design Views: 23,683
- Verification code BCB994B66D · Verify this award
Colors
About Altitude Series Etiqueta de Vin
La Seria Altitude es una etiqueta de vin creada per de vins de la region de Shangri-La e inspirada per las mapas del tresaur dels racontes d'aventura. L'etiqueta utiliza una mapa d'altitud per reflectir la nauta altitud e la bassa latitud de la zòna de cultura. Las coordenadas e las chifras d'altitud indican la qualitat e lo grad de cada vin. Tres colors fan referéncia a l'environament local, amb l'argent per la nèu, lo blau per lo lac e lo negre pel cèl nocturn. De coordenadas dauradas leugèrament en relèu permeton d'identificar aisidament cada grad. Una impression ultravioleta es aplicada sus un papièr especial amb de fina texturas corbadas que refractan la lutz.
About the A' Design Award d'Argent
Altitude Series Etiqueta de Vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Altitude Series Etiqueta de Vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Altitude Series Etiqueta de Vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Dimensions & Packaging
- Width: 90MM, height: 95MM
- Tags
- Shangri-La, treasure, map, poster, wine, packaging design
- Production Technology
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Design Challenge
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Research
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Inspiration
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Project Duration
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Operation Flow
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Image Credits
- Creative Director: Xia Ling
