Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica per Yunlin Dai and Weiliang Tao

Lo dissènh Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica per Yunlin Dai and Weiliang Tao es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica

per Yunlin Dai and Weiliang Tao

Client : Jiangsu Yanghe Distillery Co., Ltd

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

14,715

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Lo Concèpte

A prepaus de Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica

Gui Jiu Shi Jia es un design d'embalatge per una spiritosa baijiu chinesa. La botelha es carrada de fàcia, mentre que la vista de dessús combina de formas carradas e redondas. La forma se referís a una idèa culturala que junh de principis fèrms amb un pensament flexible. L'etiqueta pòrta un motiu batik d'aucèl de benvenguda de Guizhou, un signe tradicional d'ospitalitat. La botelha es acabada per aspersion, cueison e brossatge, e la manega del còl es cubèrta de cuèr. La bóstia utiliza de papièr especial, de fibrapanèl, de papièr d'argent e de senhalizacion metallica. Un sistèma de quatre còdis assegura la proteccion contra la contrafaçon.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Gui Jiu Shi Jia Embalatge de Bevenda Alcoolica merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions e Embalatge: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produccion: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Desaffo de Dissènh: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Recèrca: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiracion: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Durada del Projècte: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Flux Operacional: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Membres de l'Equipa: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu