Aur Embalatge · 2023
Spicy Shrimp Soybean Sauce Embalatge de Salsa
- A' Design Award d'Aur 2023 in Embalatge
- CLIENT: Shenzhen Orange One Advertising Design Co., Ltd
- Estimated Number of Design Views: 39,388
- Verification code 67F7C707BD · Verify this award
Colors
About Spicy Shrimp Soybean Sauce Embalatge de Salsa
Spicy Shrimp Soybean Sauce es un disseny d'embalatge per a pasta de gambas. A la diferéncia dels produches similars qu'utilizan de colors fòrtas e prominentas, l'embalatge seguís un apròchi simple e natural. L'embalatge exterior presenta un caractèr calligrafic de gamba coma element grafic principal. Lo pòt interior pòrta una etiqueta amb un dessenh de linha simple. Una forma dolça de panièr de pesca dona al produch un caractèr caud e natural. L'ensemble de l'embalatge conten pas cap de plastic non degradable, çò que redusís los damatges als rius e al sòl. Lo disseny tanben a per tòca de sensibilizar a la proteccion del mèdi ambient.
About the A' Design Award d'Aur
Spicy Shrimp Soybean Sauce Embalatge de Salsa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Spicy Shrimp Soybean Sauce Embalatge de Salsa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Spicy Shrimp Soybean Sauce Embalatge de Salsa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
