Namito Imatge de Personatge d'Art Toy per Ge Zhang

Lo dissènh Namito Imatge de Personatge d'Art Toy per Ge Zhang es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Publicitat.

AurPublicitat· 2023

Namito Imatge de Personatge d'Art Toy

per Ge Zhang

Client : Ge Zhang

Laureat del A' Design Award d'Aur dins la Categoria Publicitat

720,204

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Lo Concèpte

A prepaus de Namito Imatge de Personatge d'Art Toy

Namito es un imatge virtual d'art toy creat per un usatge comercial. Namito es una dròlla amb de pòts en forma de persèga, una copadura de pels rossèla en forma de campairòl e un cabelièr en forma d'aurelhas de lapin. Pòrta una rauba roja e se ten drecha amb las mans dins las pòchas e los uèlhs clucats. Sos pòts fronzits forman dos còrs e la letra X, un signe d'amor pel monde tot en refusant çò de marrit. Lo personatge apareis dins d'imatges, de vidèos, d'exposicions e de produches imprimits. Namito a per tòca de reduire l'estrès mental e d'encoratjar las personas a èsser elas meteissas.

La Reconoissença

A prepaus del A' Design Award d'Aur

Namito Imatge de Personatge d'Art Toy a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Namito Imatge de Personatge d'Art Toy siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Namito Imatge de Personatge d'Art Toy crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions e Embalatge: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Etiquetas: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Tecnologia de Produccion: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Desaffo de Dissènh: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Recèrca: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiracion: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Durada del Projècte: Since 2021, China
Flux Operacional: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Membres de l'Equipa: Ge Zhang
Crèdits d'Imatges: Beijing JiuPin Technology Co., Ltd.