Furmint Vodka Embalatge de Bevendas by Peter Morvai

Furmint Vodka Embalatge de Bevendas by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2024

Furmint Vodka Embalatge de Bevendas

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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The Design

About Furmint Vodka Embalatge de Bevendas

Furmint Vodka es un disseny d'embalatge per una vodka facha a partir de rasims. La distillariá Seven Hills produtz solament de 800 a 1000 botelhas per an, doncas la vodka es un produch artesanal. L'embalatge reflectís la puretat de l'esperit e sa basa de rasim. Una tipografia simpla sus l'etiqueta frontala imprimida en òfset dona una aparéncia neta. Una illustracion serigrafiada sul veire evòca una fuèlha de vinha d'un biais contemporanèu. Quand la botelha es plena, lo liquid agís coma una lentilha e apond de prigondor als detalhs fins. La botelha mesura 340 mm de nautor e 80 mm de largor.

The Recognition

About the A' Design Award d'Argent

Furmint Vodka Embalatge de Bevendas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Furmint Vodka Embalatge de Bevendas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Furmint Vodka Embalatge de Bevendas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh