Mirinda Plus Restage Embalatge de Bevendas by PepsiCo Design and Innovation

Mirinda Plus Restage Embalatge de Bevendas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Mirinda Plus Restage Embalatge de Bevendas

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award de Bronze Winner in Embalatge Category

25,709

Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Embalatge de Bevendas

Mirinda Plus Restage es una concepcion d'embalatge per una soda amb gost de frucha venduda en Egipte. La soda es la beguda mai populara pels eveniments especials e las trobadas socialas en Egipte, ont la màger part de las personas non bevon pas d'alcòl. Mirinda Plus conten una soda amb una tòca de suc, çò que convèn perfèctament a aquestas ocasions. L'embalatge aplica un sistèma d'identitat visuala viva, concebut per marcar los esperits tant de jorn coma de ser. La concepcion positiona Mirinda Plus coma una version mai madura de Mirinda, una soda amb gost de frucha coneguda dins lo mond entièr.

The Recognition

About the A' Design Award de Bronze

Mirinda Plus Restage Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mirinda Plus Restage Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mirinda Plus Restage Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release