Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award de Bronze Winner in Embalatge Category

18,368

Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas

Pepsi Super Bowl LVII Alumitek es una botelha de bevenda en edicion limitada creada per un grand eveniment de fotbal americàn a Phoenix, Arizona. La concepcion s'inspira del paisatge desertic environant, conegut per son cèl vast e sa flora e fauna distinctivas. Un gradient vibrant passa del negre al violet e a l'irange, evocant un solelh levant arizonenc. Las capacitats d'impression foguèron menadas al maximum per crear un sentiment de prigondor. D'icònas en silueta son plaçadas a travèrs de l'escèna deserticas de cactus e de bòissons, en rendent omenatge a la fauna locala coma los coiòtes, los sèrps e los ausèls.

The Recognition

About the A' Design Award de Bronze

Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pepsi Super Bowl LVII Alumitek Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release