Pepsi X Spotify Foncion Primària: Embalatge de Bevendas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
Pepsi X Spotify Foncion Primària: Embalatge de Bevendas
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award de Bronze Winner in Embalatge Category
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The Design
About Pepsi X Spotify Foncion Primària: Embalatge de Bevendas
Tèxte del Libre: Pepsi x Spotify es un embalatge de canet en edicion limitada creat per un public egipcian. L'òbra grafica combina las identitats visualas de Pepsi e de Spotify en parts egalas. Lo blau audaciós de Pepsi se mescla amb lo verd viu partejat per Spotify e per l'escèna rap egipciana. Lo fons emplega de motius de glitch e de capas de papièr copat amb de paraulas de cançons escrichas a la man. Un còde QR estampat sul canet permet al monde d'escotar una cançon Pepsi creada per una campanha de cashback. Un kit d'influencièr foguèt produch en parallèl al canet.
The Recognition
About the A' Design Award de Bronze
Pepsi X Spotify Foncion Primària: Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pepsi X Spotify Foncion Primària: Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pepsi X Spotify Foncion Primària: Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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