Guijiu 20 Embalatge d'Aiguardents per Liandong Zhang and Xueqian Zhang

Lo dissènh Guijiu 20 Embalatge d'Aiguardents per Liandong Zhang and Xueqian Zhang es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2025

Guijiu 20 Embalatge d'Aiguardents

per Liandong Zhang and Xueqian Zhang

Client : Guizhou Guijiu Group Co., Ltd

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

137,586

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Lo Concèpte

A prepaus de Guijiu 20 Embalatge d'Aiguardents

Guijiu 20 es l'embalatge d'un aiguardent chinés baijiu. La botelha jonh un cima redonda amb un còs carrat, una forma ligada a las idèas tradicionalas d'armonia. Los motius en relèu de parpalhòls, de fènix, d'aucèls e de peisses son tirats dels motius tradicionals dels grops etnics de Guizhou, en China. Las linhas dels anèls annadièrs e las linhas de las terrassas fan referéncia al vielhiment e al païsatge local. La botelha es facha de veire d'auta transparéncia amb un tap metallic, e un tractament de superfícia dona al veire una textura semblanta a la ceramica per un còst mai bas. Lo còs carrat melhora tanben la presa en man.

La Reconoissença

A prepaus del A' Design Award d'Aur

Guijiu 20 Embalatge d'Aiguardents a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Guijiu 20 Embalatge d'Aiguardents siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Guijiu 20 Embalatge d'Aiguardents crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensions e Embalatge: box：140*110*275mm
bottle：115*62*223mm
Etiquetas: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Tecnologia de Produccion: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Desaffo de Dissènh: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Recèrca: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiracion: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Durada del Projècte: The project launched in February 2021 and release to market in June 2024
Flux Operacional: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Membres de l'Equipa: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Crèdits d'Imatges: Guizhou Guijiu Group Co., Ltd