Lo dissènh Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu per Liandong Zhang and Xueqian Zhang es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.
AurEmbalatge· 2025
Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu
per Liandong Zhang and Xueqian Zhang
Client : Jiangsu Yanghe Distillery Co., Ltd
Laureat del A' Design Award d'Aur dins la Categoria Embalatge
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A prepaus de Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu
Yanghe Naked Bottle Liquor es un design d'embalatge per de baijiu, un esperit destillat chinés. La botelha de veire de cristal aliá una forma classica de botelha de pruna amb de linhas simplas e modèrnas. Una estructura en banas de cabra sus la botelha fa referéncia al motiu tradicional de la cabra de la marca. L'etiqueta parpalhon es conservada e afinada, amb de linhas sòbrias e una combinason de colors mesurada. La tonalitat blau-verda de la botelha se destria suls linears de venda. Lo design a per tòca de donar a la botelha simpla d'aigardent una valor percebuda mai nauta e una identitat de marca clara. La botelha mesura 76 per 76 per 257 millimètres.
La Reconoissença
A prepaus del A' Design Award d'Aur
Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Yanghe Naked Bottle Liquor Embalatge de Botelha de Baijiu crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions e Embalatge
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Etiquetas
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Tecnologia de Produccion
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Desaffo de Dissènh
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Recèrca
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiracion
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Durada del Projècte
- From November 2024 Nanjing, Jiangsu, China
- Flux Operacional
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Membres de l'Equipa
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Crèdits d'Imatges
- Jiangsu Yanghe Distillery Co., Ltd
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