Congtai Huofenzi Embalatge de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2026
Congtai Huofenzi Embalatge de Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award d'Aur Winner in Embalatge Category
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The Design
About Congtai Huofenzi Embalatge de Baijiu
Congtai Huofenzi es un desenh d'embalatge per un baijiu chinés destinat als consumidors joves. Lo concèpte visual se basa sul movement de l'aiga e la natura activa de las moleculas de l'alcòl, exprimit a travèrs d'un motiu central nomenat l'Uèlh de la Vitalitat. La botelha pòrta una textura gaufrada dinamica e un emblèma de marca incrustat sus una placa de resina. Una empencha contornejada al centre de la botelha permet una presa confortabla. La bóstia exteriora es cobèrta de papièr amb gran de fusta, mentre que de papièrs especials en capas fòrman un motiu fluid que rapèla las montanhas e los rius.
The Recognition
About the A' Design Award d'Aur
Congtai Huofenzi Embalatge de Baijiu a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Congtai Huofenzi Embalatge de Baijiu siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Congtai Huofenzi Embalatge de Baijiu crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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